Permission marketing. Traditional mass marketing problem is that it have to fights for peoples attention, and interference with an interruption of guests. Permission Marketing is based on the customers willingness to get marketing . Customer gives the company permission to contact if they know what is it good for them. Relevant and helpful content of the message the importance of personalization is a key factor.
Advertising and marketing are to many people distasteful things. New technologies like internet marketing have disrupted the packing so that the old elements do not quite know where we stand. Workers of traditional advertising closing their ears and their eyes and continue their own work, without wanting to think about its meaning . Traditional marketing, such a newspaper, magazine, radio and television advertising is called interrupt marketing. In the consumer is detained in one of the active means, and he was forced to swallow the advertisers message. Part of the message is always swallowed up the gear and makes the purchase. The suspension of advertising, however, comes to an end because people get used to interruptions, and in addition, their number has grown to more than pain threshold. Permission marketing ( in Finnish language lupa markkinointi )
Those who are in the game tomorrow, have already begun to permission marketing. Permission marketing, that too begins without interruption, but the suspension is not designed to sell anything, and why it works more efficiently. It may even tickle the consumers self-esteem request; help us by telling your mind
Kari Harju is Finnish business inbound marketing specialist Article Source:http://www.articlesbase.com/social-marketing-articles/what-is-permission-marketing-1656018.html
